71% Lower Cost-Per-Lead & 4X More Patients Per Dollar for Maxillofacial Surgery Clinic

How did our dental marketing team at MINA Medical Marketing lower the cost per maxillofacial lead from $120 to just $35 while also increasing lead quality, improving attribution, and boosting social engagement? Read the full case study below.

About Our Client: MaxilloVendôme

MaxilloVendôme is a leading oral and maxillofacial surgery clinic based in Montreal, Quebec, offering advanced surgical solutions including wisdom teeth extraction, dental implants, and complex jaw procedures.

After working for years with a large corporate marketing company that gave them poor results and even worse communication, they turned to MINA Medical Marketing for results—and we delivered.

The Challenge:

When MaxilloVendôme approached us, they had just ended their relationship with a corporate agency that had neglected their account for years. Here were the major problems they were facing:

Dental social media posts were basic Canva-style templates with zero engagement or views
No original video content to showcase the expertise of the clinic or doctors
No visibility into lead quality or tracking—most leads were just unverified phone calls
Their Google Ads traffic went straight to the homepage, with no proper landing page or form
No way to capture patient details or determine the quality of calls
A sky-high cost-per-lead (CPL) of $120+ for surgical procedures
No system in place to intercept missed calls or measure actual conversions

They needed a complete dental implants marketing transformation—fast.

Book A FREE Consultation Today

Give us some quick info and we’ll chat about growing your medical practice to see if we’re a good fit.

Part 1: Transforming Paid Ads into Verified Surgical Leads

How we lowered their cost-per-lead by 71% and improved lead quality.

We took full control of MaxilloVendôme’s underperforming Google Ads account and completely rebuilt it from the ground up:

Dedicated Landing Page

We created a high-converting landing page tailored specifically for their maxillofacial services. Unlike their old homepage setup, this page included:

A fully tracked form system to capture verified lead information
Clear, service-specific messaging to match ad copy
Strategic call-to-actions focused on consultations and bookings
Mobile-optimized design with trust-building visuals

Google Ads Overhaul

We implemented our proprietary Google Ads methodology for medical clinics:

Refined keyword targeting to reach only high-intent surgical patients
Location-based ads with optimized scheduling
Conversion-focused ad copy tailored to each procedure
Advanced settings tweaks and daily optimization based on data

Real Tracking, Real Leads

We eliminated the guesswork. Now, every lead is:

Captured through a form with full patient details
Categorized based on procedure of interest
Measured in a CRM system the clinic can view anytime

The Result?

Cost per lead dropped from $120 to just $35
That’s a 71% reduction in CPL
Monthly ad spend reduced by 33%, while still getting 4x more patients per dollar spent
Higher lead quality, full attribution, and real data transparency

That means more than 4X the number of leads for 33% less budget—a complete win.

Part 2: Elevating Social Media Through Custom Short-Form Content

How we turned static, lifeless posts into thousands of engaged views.

Social media was an afterthought for their old agency—basic Canva posts with no traction. We changed everything:

On-Site Videography in Montreal

Every 3 months, our team flies out to MaxilloVendôme to:

Script and ideate original content that educates and builds trust
Film high-quality videos featuring the clinic’s doctors and staff
Highlight specific services like wisdom teeth extraction, dental implants, and more
Create behind-the-scenes content to humanize the clinic

Complete Content Pipeline

We handle everything—scripting, filming, editing, publishing, and optimization. The results?

Massive increase in views, engagement, and brand reach
Content that speaks directly to potential surgical patients
Stronger brand authority and local awareness

THE IMPACT.

Reach new patients with our specialized medical marketing agency.

Heard enough? Reach out to MINA today, Canada’s top healthcare marketing agency to get a free quote, a no-commitment consultation, or to get started on growing your medical practice!