Scarborough Doctors Acquire 250+ New Patients in 30 Days, At JUST $6.35 Each

How did our healthcare marketing agency generate over 250 confirmed new patient registrations in just 30 days for this Scarborough family doctor duo through a targeted Google Ads funnel — all at just $6.35 per registration? Read the full case study below.

The Challenge

As a new husband-and-wife family doctor duo—Dr. Adenike and Dr. Adewunmi Adebanjo—getting started at Thompson Medical Centre, their goal was simple: fill their roster with patients as efficiently and affordably as possible. The challenge? Competing with other local clinics, a flooded market of “waitlist” solutions, and the overall difficulty most new family doctors in Ontario face when trying to connect with the right patients.

They needed a solution that not only got them visibility but also made the registration process easy, fast, and effective.

Our Strategy

Following our proven framework, we implemented the exact same approach tailored for Scarborough:

Built a custom SEO-optimized landing page for the doctors.
Created a streamlined patient registration funnel to minimize drop-offs.
Designed mobile-first for fast form fills and instant tracking.
Focused messaging on “no waitlists” and local availability to increase urgency and conversion.

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Our Medical Doctor Google Ads Strategy (The Secret Weapon)

This is where the campaign truly outperformed. Leveraging our in-house data and experience from previous MDs campaigns, we:

Created hyper-targeted Google Search Ads using high-intent local keywords like “family doctor accepting new patients Scarborough”, “register with a family doctor in Scarborough”, etc.
Structured our campaigns by time, device, and geography for max performance.
Wrote click-through-optimized headlines that emphasized speed, availability, and no-waitlist access.
Used precise conversion tracking to monitor actual confirmed registrations, not just leads.
Continuously refined campaigns daily based on performance.

Industry Comparison: Most healthcare marketing agencies running generic campaigns report a cost per patient registration in the range of $50–$100 per patient for Google Ads. Our ScarboroughMDs campaign, tied with TorontoMDs, delivered confirmed patient registrations at just $6.70 each — beating the industry average by more than 90%.

This performance comes directly after our previous record with Dr. Atheer’s $6.20 cost per patient, proving our system is scalable, repeatable, and incredibly efficient.

THE IMPACT.

Reach new patients with our specialized medical marketing agency.

Heard enough? Reach out to MINA today, Canada’s top healthcare marketing agency to get a free quote, a no-commitment consultation, or to get started on growing your medical practice!