157 NEW Patients in One Month at $6.20 Per Patient for Primary Care Clinic

With an industry average cost-per-patient of $50 up to $200+ for primary care physicians, how did our medical marketing experts bring our family doctor client over 150 new patients in his first month with us at an average of just $6.20 per patient? Read our case study below!

About Our Client: Seven Star Medical Clinic

Our client is a dedicated family physician based in Hamilton, Ontario, committed to providing high-quality primary care to the community. As a doctor starting fresh in a new city at Seven Star Medical, our doctor needed to build a strong patient base—fast.

The Challenge:

Our client moved to a new clinic in Hamilton, having previously been working in Paris, Ontario with a patient base of 2000+, with just 3 months left to acquire patients before permanently switching over.

No personal online presence or optimized website made acquiring new patients difficult and expensive.

Heavy competition in an extremely saturated medical doctor market.

Needed actual registered patients urgently in the 3-month transitional period, not just inquiries.

The industry average cost per registered family physician patient through digital ads ranges between $50 to $200+. The doctor needed a more effective, scalable medical doctor marketing solution to establish and grow his practice.

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Part 1: Building a Conversion-Focused Website.

What really set the base for rapid, efficient patient acquisition.

We built a dedicated website specifically for Dr. Atheer, instead of just a clinic landing page. The goal? Laser-focused targeting to speak directly to patients searching for a family doctor.

Custom Videography + Photography: We filmed the doctor & clinic on-site to serve as the hero video for the landing page, giving patients an instant sense of trust and familiarity.

Visual Storytelling: The professional photos and video humanized the doctor and showcased the clinic’s environment, creating a warm, inviting first impression.

Funnel-Optimized Design: Every call-to-action led directly to a secure, clearly explained patient registration form, removing friction and making sign-up easy.

SEO-Ready Build: The website was built with our special medical SEO best practices & strategies to help the doctor rank long-term for high-value terms like “family doctors accepting new patients Hamilton.”

Part 2: Google Ads Campaign Execution.

The meticulous execution that yielded 150+ patients in one month, at a unheard-of $6.20 per patient.

Once the website and funnel were in place, we launched a precision medical PPC Google ads campaign tailored to generate immediate results.

Keyword Targeting: Using our research softwares, we identified and targeted high-intent keywords like “family doctor accepting new patients Hamilton” as a cost that made sense for our strategy.

Localized Ad Copy: Ad creative was carefully written to resonate with patients in Hamilton actively looking for care.

Cultural Relevance: We launched an ad variation in the doctor’s native language to connect with an underserved demographic.

Ongoing Optimization: We refined the campaign daily—adjusting copy, bidding strategies, and targeting—to identify what was working and what was not through data, drive down the cost-per-patient, and increase registration volume.