MINA Medical Marketing is supporting the development of an upcoming retina-focused healthcare initiative based in Hamilton, Ontario, connected to institutions within the city’s leading medical and research ecosystem.
The initiative is associated with organizations including McMaster University, St. Joseph’s Healthcare Hamilton, and Hamilton Health Sciences, and is centered around advancing retinal research, patient education, and access to specialized care.
MINA Medical Marketing has been selected to lead the digital and communication foundation of the initiative. This includes the development, design, and structure of the initiative’s online presence, along with broader responsibilities across patient education, healthcare communications, and the translation of retina research and clinical work into accessible, patient-facing information.
In addition to supporting how the initiative is presented and understood publicly, MINA is also involved in building the digital systems that support growth, awareness, and patient engagement, including initiatives aimed at increasing visibility, supporting clinical research participation, and strengthening the overall digital presence of the program.
As the initiative continues to take shape, MINA Medical Marketing will be sharing updates on its development, launch, and ongoing progress. The initiative’s initial public-facing platform is now live through Retina Consultants of Hamilton.
