Luxury Wellness Spa & Salon Web Design - Case Study
MINA Medical Marketing was approached by Brampton's wellness & beauty salon in hopes to redo their old website that was unresponsive and preventing them from ranking on Google. Despite not fitting directly under medical marketing, MINA took on this project under our Med Spas & Wellness category. Read the case study below.
MAKO Wellness Salon & Spa
Brampton, Ontario
Med Spas & Wellness
Project Info
MAKO, a premier hair salon in downtown Brampton, has been providing high-quality services for over 15 years, earning a loyal clientele and an impressive 200+ 5-star reviews. Specializing in luxury hair treatments, cuts, color, eyelash extensions, and bridal hair and makeup, MAKO is dedicated to enhancing each client’s beauty with personalized, expert care. However, despite their outstanding reputation, the salon’s previous website wasn’t doing justice to their brand.
The former site was hindered by limitations from a template-based website builder, which affected its search engine ranking and user experience. With poor formatting and a non-responsive design that only displayed a desktop version on mobile devices, the site struggled to attract online traffic and failed to engage users on mobile devices. Recognizing the need for a website that showcased MAKO’s exceptional services and style, MAKO partnered with MINA Medical Marketing for a complete redesign. Read on to learn more about the challenges they faced and how our experience in customized healthcare marketing and med spa website solutions provided the support they needed.
Hover over the screen to see the new website!
Tap on the screen to see the new website!
Old Website Challenges
MAKO Luxury Salon’s previous website fell short in representing their exceptional services and luxurious brand experience. The template-based design was cluttered and lacked any distinctive visual appeal, failing to capture the quality that sets MAKO apart in Brampton’s beauty industry. Additionally, the site’s formatting issues negatively impacted its readability, making it difficult for potential clients to navigate the services they were interested in.
A major drawback was the site’s lack of responsiveness; it displayed only the desktop version on mobile devices, leading to a frustrating experience for mobile users. This design flaw not only hindered usability but also discouraged local search traffic—a key demographic for MAKO’s services. Furthermore, the site’s template limited content flexibility, making it challenging to update or optimize for keywords relevant to their services, ultimately affecting their Google ranking.
These issues not only impaired the user experience and the salon’s credibility but also stunted MAKO Luxury Salon’s online visibility. Without a properly optimized, mobile-friendly site, they struggled to reach their full potential in search engine rankings and user engagement.
Solutions
The first step was to refine and optimize the site’s content. Our copywriting team improved existing content by enhancing readability, fixing formatting issues, and optimizing for local SEO to ensure MAKO Luxury Salon would rank well on Google for key search terms like “Brampton hair salon” and “luxury hair services.” We also made the site’s descriptions clear and engaging, helping clients easily understand MAKO’s unique offerings and high-quality services.
Next, we crafted a customized, visually appealing salon web design that better reflected MAKO’s luxury brand. We maintained the salon’s established brand colors and used high-quality images that showcased the salon’s services in an elegant, accessible layout. The result was a design that balanced professionalism with a warm, inviting feel, aligning with MAKO’s reputation for both expertise and client care.
Finally, we ensured seamless functionality and mobile responsiveness. Our development team built a fully responsive site, delivering an optimal experience and design across all devices. On mobile, “call now” buttons were enabled to allow immediate contact with the salon, while desktop users were shown clickable contact information. This functionality upgrade not only improved user experience but also strengthened MAKO’s online presence, making it easier for clients to find, browse, and connect with the salon.
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