Weight Loss Surgery Google Ads Campaign Case Study

Learn how our medical marketing experts we reduced this weight loss surgery clinic's cost per weight loss surgery lead by nearly 50% in just 3-months, allowing them to acquire nearly twice the number of patients at the same monthly cost.

About Our Client: OBC

Ontario Bariatric Clinic or just OBC, led by the highly experienced Dr. Al-Kassem, specializes in providing transformative weight loss solutions tailored to each patient’s needs.

With more than 15 years of expertise in bariatric and gastric sleeve surgery, Dr. Al-Kassem and his team deliver advanced, personalized care designed to support patients in achieving their health and wellness goals as one of Ontario’s top bariatric clinics.

The Challenge:

Before working with us, Ontario Bariatric Clinic faced significant challenges with their Google PPC ad campaigns. Their targeting strategy lacked precision, resulting in ads that failed to reach the right audience effectively.

Additionally, instead of directing traffic to a specialized, high-conversion landing page, the ads funneled potential patients to the clinic’s general homepage. This misstep led to a suboptimal user experience and lower conversion rates, driving their cost-per-lead up to well above the industry average of ~$80.

The combination of inefficient targeting and an ineffective landing page strategy was hindering their ability to maximize ROI from their bariatric marketing & advertising efforts.

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The Solution:

We transformed Ontario Bariatric Clinic’s medical Google PPC strategy by designing high-conversion landing pages tailored to their services, replacing the inefficient use of their homepage.

We refined ad targeting, focusing on high-performing keywords while eliminating low-converting ones, and optimized demographics and locations to reach their ideal audience.

Through A/B testing and real-time performance adjustments, we reduced their cost-per-lead, boosted conversions, and maximized ROI, positioning the clinic for sustained success.