$120,000+ Per Month in New Surgical Revenue for a Private Orthopedic Surgeon
Generating consistent demand for high-ticket, out-of-pocket procedures is one of the most complex challenges in modern healthcare marketing.
Unlike traditional services, these decisions involve significant financial commitment, emotional weight, and often require patients to travel outside their local area for care. As a result, simply “running ads” is rarely enough.
For Dr. Morcos, a private orthopedic surgeon specializing in hip and knee replacement surgery at Westmount Square Surgical Center in Montreal, the opportunity to grow was clear, but so were the barriers.
What was needed wasn’t just more traffic. It was a complete, structured patient acquisition system designed to educate, build trust, and convert at scale.
The Client
Dr. Morcos is a private orthopedic surgeon focused on hip and knee replacement procedures, serving patients from across Canada.
Operating out of Montreal, Quebec, his practice offers patients an alternative to long public wait times through private-pay surgical options. For many individuals dealing with chronic pain, limited mobility, or deteriorating joint conditions, this presents a significantly faster path to treatment and recovery.
However, reaching and converting these patients requires a very specific approach, one that balances education, trust, and clarity around private care.
The Challenge
Before working with MINA Medical Marketing, patient acquisition lacked consistency and predictability.
While advertising had been attempted, it was not structured in a way that could support scalable growth. Campaigns lacked strategic direction, messaging clarity, and high-quality creative that could effectively communicate the value of private surgery, which are key when marketing any private clinic.
As a result:
- Lead quality was inconsistent
- Performance fluctuated significantly
- Growth relied heavily on referrals
More importantly, there were two core barriers that made scaling particularly difficult:
1. High-ticket decision-making
With procedures exceeding $20,000, patients required a higher level of trust, reassurance, and education before taking action.
2. Cross-province patient acquisition
The majority of target patients were located outside Quebec, meaning campaigns needed to overcome both geographic and psychological friction, convincing patients to travel for care.
Without a system designed to address both challenges simultaneously, growth remained limited.
No Obligations. Give us some quick info and we’ll chat about growing your medical practice to see if we’re a good fit.
Reach new patients with our specialized medical marketing agency.
Heard enough? Reach out to MINA today, Canada’s top healthcare marketing agency to get a free quote, a no-commitment consultation, or to get started on growing your medical practice!