We Are Canada's Ophthalmology & Eye Surgery Marketing Agency

At MINA Medical Marketing, we are Canada’s top ophthalmology & eye surgery marketing agency, helping ophthalmologists and private eye surgery centres across Canada grow patient demand for high-ticket, cash-pay procedures through digital marketing, from LASIK and SMILE to PRK, ICL, refractive cataract surgery, and specialty dry eye solutions like LipiFlow.

We build performance-first patient acquisition systems designed to attract qualified consult requests, convert them into bookings, and scale what works across services, surgeons, and locations.

Ophthalmologist Digital Marketing:
Marketing for Ophthalmology & Private Eye Surgery Clinics.

If you’re offering private-pay procedures, you’re not just competing against “other clinics.” You’re competing against:

patient fear and hesitation,
price-shopping,
misinformation,
and the reality that many Canadians still don’t understand what’s available privately.

Our job is to make your clinic the obvious choice by building a system that combines:

Search visibility (SEO + local SEO)
High-intent patient funnels
Conversion-focused web design
Trust & authority assets (proof, content, reputation)

What we help Canadian eye surgeons & practices grow

LASIK / laser vision correction consults
SMILE consults
PRK consults
ICL evaluations
Refractive cataract surgery assessments
Dry eye program growth (LipiFlow, IPL, meibomian gland care)
General ophthalmology / specialty eye care services

Book a Free Marketing Discovery Call

Give us some quick info and we’ll be in touch to chat about your ophthalmology clinic’s unique marketing & growth goals. No obligations!

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Why Invest in Digital Marketing for Ophthalmology & Eye Surgery?

Ophthalmology marketing isn’t optional, especially for private-pay procedures. It’s key to your practice.

Eye surgery patients don’t book through digital marketing efforts because they “saw your logo.” They book because your online presence answered the questions they’re afraid to ask out loud:

A strong ophthalmology marketing and patient acquisition system turns uncertainty into action by:

Chat With Our Eye Surgeon Marketing Experts.

No obligations. Just clear, strategic marketing advice tailored to eye surgeons and surgical practices. We help eye surgeons increase visibility, book higher-value procedures, and stand out in competitive markets. Let’s connect and see how we can help scale your practice.

LASIK Marketing in Canada

LASIK is one of the most searched private eye procedures in Canada, and also one of the most competitive when it comes to eye surgery digital marketing. Patients often spend weeks or months researching, comparing clinics, questioning candidacy, and price-shopping before ever booking a consultation.

Effective LASIK marketing isn’t just about ranking. It’s about capturing demand early, educating patients throughout their decision journey, and systematically converting interest into booked assessments through performance-driven funnels.

What actually converts LASIK patients in digital marketing

Search-first demand capture: rank for “LASIK + city” and high-intent modifiers like cost, candidacy, recovery, and best LASIK clinic, then funnel that traffic into conversion-focused landing experiences.
Pre-qualification & expectation-setting: messaging that clearly explains who LASIK is for (and who it isn’t) to improve lead quality and reduce wasted consults.
High-trust proof assets: surgeon credentials, technology differentiation, outcomes, safety standards, and patient experiences integrated across landing pages and retargeting ads.
Conversion-optimized patient funnels: frictionless booking flows, fast mobile experiences, CRM-connected forms, and automated follow-up so no lead slips through the cracks.
Multi-platform retargeting & nurture: Google + Meta retargeting combined with email/SMS nurturing to stay top-of-mind while patients continue researching — without aggressive sales pressure.

SMILE Marketing (Small Incision Lenticule Extraction)

SMILE is a premium procedure with growing awareness — but most patients still don’t fully understand how it compares to LASIK or PRK. That makes SMILE marketing a positioning and education challenge, not just a traffic challenge.

Our approach focuses on guiding patients through the decision-making process, while ensuring clinics attract higher-value consults rather than unqualified inquiries.

How we position SMILE for higher-value consults through digital marketing

Education-driven funnel design: medically accurate “SMILE vs LASIK” and “SMILE vs PRK” content that answers real patient concerns and feeds into conversion paths.
Candidacy-focused messaging: clear explanations around comfort, downtime, corneal suitability, and outcomes — aligned with surgeon expertise and technology.
High-intent capture + segmentation: SEO and paid traffic for “SMILE surgery + city” keywords routed into SMILE-specific funnels instead of generic eye surgery pages.
Retargeting + nurture sequences: multi-touch follow-up that reinforces SMILE benefits across Google, Meta, and email while patients compare options.
Lead quality optimization: CRM tagging and funnel segmentation so your team knows exactly what procedure a lead is interested in before the consult.

PRK Marketing

PRK patients often arrive with different motivations than LASIK candidates — thin corneas, active lifestyles, or long-term visual outcome priorities. PRK marketing must address specific objections and recovery concerns while still driving confident booking decisions.

PRK digital marketing that attracts the right candidates

Intent-based content strategy: dominate PRK candidacy and recovery searches to capture patients who already know LASIK may not be right for them.
Expectation management systems: recovery timelines, discomfort expectations, and outcome clarity built directly into landing pages and follow-up sequences.
Procedure comparison pathways: structured “LASIK vs PRK” and “SMILE vs PRK” content clusters that guide patients to the right procedure — not just the most advertised one.
Performance-driven lead handling: PRK-specific funnels, CRM tracking, and automated follow-up to ensure consult inquiries are nurtured properly instead of treated as generic leads.

ICL Marketing (Intraocular Collamer Lens)

ICL is a high-ticket, premium procedure where marketing must filter for serious candidates, not volume. The goal isn’t more leads — it’s better leads.

How ICL lead generation through digital marketing should be positioned

Candidacy-driven positioning: clear messaging around high myopia ranges, thin corneas, and lifestyle suitability to pre-qualify prospects before they inquire.
Authority-first trust building: surgeon expertise, technology explanations, and safety narratives reinforced across landing pages and remarketing touchpoints.
High-intent demand capture: SEO and paid targeting around “ICL cost,” “ICL candidacy,” and “ICL recovery” searches routed into ICL-specific funnels.
Premium-value framing: positioning ICL as a long-term visual solution with clear benefits — not simply a more expensive alternative.
Full-funnel tracking & follow-up: CRM integration, automated nurturing, and consult-stage insights so your team can close high-value cases efficiently.

Refractive Cataract Surgery Marketing

Refractive cataract surgery involves a different decision-maker dynamic. Patients are often older, family-influenced, and highly trust-driven — which means marketing must prioritize clarity, reassurance, and guided decision-making.

What refractive cataract digital marketing needs to do

Lens education without overwhelm: clear explanations of premium lens options and outcomes to reduce friction and confusion before consultations.
Family-aware messaging: content and funnels that acknowledge caregiver involvement and shared decision-making.
High-intent keyword capture: targeting “refractive cataract surgery,” “premium lens cataract,” and related searches with conversion-focused landing pages.
Multi-touch nurture systems: email and retargeting sequences that reinforce trust, safety, and clarity while patients consider surgery timelines.
Consult optimization: lead tracking and follow-up systems that ensure no inquiry goes cold, even if patients take time to decide.

Dry Eye Program Marketing (LipiFlow, IPL & Advanced Therapies)

Dry eye treatment programs are one of the most scalable and profitable growth opportunities for ophthalmology and eye care clinics. Unlike one-time surgical procedures, dry eye programs are recurring, program-based, and relationship-driven, making them ideal for long-term patient value when marketed correctly.

How we market dry eye programs ethically and profitably

Symptom-first demand capture: attract patients searching for dry eye symptoms such as burning eyes, blurry vision, screen-related discomfort, contact lens intolerance, and meibomian gland dysfunction — before they even know advanced treatments exist.
Education-to-program funnels: structured content and landing experiences that guide patients from symptoms → diagnosis → treatment options → enrollment into a comprehensive dry eye care program are crucial for any dry eye marketing strategy to succeed.
Program-based positioning: LipiFlow, IPL, and other therapies positioned as part of a long-term dry eye solution — not a one-off device or quick fix.
Trust and outcomes reinforcement: patient education, clinical explanations, reviews, and real-world outcomes integrated across landing pages, email nurture, and retargeting campaigns.
Lifecycle marketing systems: CRM-connected follow-up, education sequences, and recall strategies that support recurring visits, program adherence, and long-term patient value.

What Is an Ophthalmology & Eye Surgery Marketing Agency?

An ophthalmologist marketing agency is a digital marketing team that understands how to grow private-pay eye procedures in a public healthcare market.

A true ophthalmology marketing agency understands:

MINA builds eye surgery patient acquisition and marketing systems for private & specialized clinics that connect your expertise to the patients actively searching for it — across Canada.

Our 4-Step Ophthalmology Marketing Process

Step One

Discovery Call & Audit

We learn your procedures, goals, ideal patient types, and current lead flow — then audit your website, SEO footprint, and conversion journey.

Step Two

Ophthalmology Digital Marketing Strategy & Proposal

You get a clear plan across:

Step Three

Launch & Optimize

Once approved, we launch your new marketing engine — fast. We execute, track performance, and refine for:

Step Four

Long-Term Growth & Support: Scale the Winners

We track, measure, and improve your marketing over time with monthly reports and consistent support. Once you have predictable demand:

Chat With Our Ophthalmology Marketing Agency.

No Pressure. Just Smart Strategy.

Results and revenue-focused guidance on how to grow your ophthalmology practice. We’re a dedicated healthcare digital marketing agency specializing in ophthalmology, helping clinics attract more qualified patients and build long-term growth. Let’s have a chat and see if we’re the right fit for your practice.